If you want the quickest, easiest way to sell your own products then you need to do it the 'lazy' way. You need to convince other people to sell your products for a cut of the profits. Having your own affiliate program is the 'lazy' way of marketing and getting maximum returns.

Here are 4 ways to encourage affiliates to promote your products.

1. Have a common affiliate program.

There is nothing worse then having to signup for a separate affiliate program every time you want to promote a certain product. It is a real put off to affiliates. So if you have just one or two products I recommend that you use a large market place such as Clickbank or PayDotCom to get lots of affiliates to promote your products.

2. Pay a big commission.

When selling digital products online it is recommended that you give the largest percentage you can. A minimum of 50% should be offered, 60% is nice but 70% or 75% is a generous commission. You might be thinking to yourself, "75%! That is crazy... I want to make 'some' money as well, why should they get more than me?". Quite simply, the more you give affiliates the more likely they are willing to spend their money to promote your products so you will make more sales and get the potential for more repeat products in the long run.

3. Pay them quickly and reliably.

Affiliates always have an inbuilt fear that the product owner will run off with their money so the sooner you pay them the more comfortable they are and the more willing they are to promote your products. Plus if you pay them reliably at the agreed time each month then this will have the same effect.

4. Make it easy for them to promote you.

The last thing you want to do is make it hard or complicated for your affiliates to promote your products. So you have to make it dead easy for them to promote you by providing them with easy to brand solo ads, articles and ezine ads.