Let's face it people use
articles to send traffic to their websites. But if
their resource box is lousy and not worded right
they will get minimal, if any traffic. Thats a
fact.
"So," you ask, "what kind of resource box do I
need?"
You need a resource box that is attention
grabbing, heart stopping, world jolting.... Okay,
so maybe thats a wee bit of an exaggeration!
What you really need is a resource box that is
short and snappy that asks or tells your
prospective customer to take action.
You shouldn't make your resource box (also
called an Author's Bio, About The Author, etc...)
very long. You don't want to bore your reader with
all the details of your writing career.
Sorry to sound so harsh but on the internet
people want to be entertained and enlightened.
They will only read what interests them.
If your article is informative and page
scrolling (as opposed to page turning) then you
will get a lot of people to read it, but if you
lose them at the start or halfway through your
resource box, you won't be able to convert them
into traffic or buyers. Why??
Simply because they will never reach any link
you provide them with, they will close the page
and go on to read a different article.
You can't afford to let this happen!
So here's what you do about it. You keep your
resource box at a maximum of 5 lines long. You
tell them to visit your site for more information
on that subject or to opt in for their free
newsletter or report.
You give them an action to take. Because as
surely as you aren't specific about what it is
that you want them to do next, they definitely
won't do what you want them to.
So unless your resource box grabs them with the
same intensity as your article you can kiss those
prospective buyers goodbye!
Another common mistake made by newbie writers
is to not make their website link an active one.
This can happen when you just type
www.mysite.com, instead of putting
http://www.mysite.com, or whatever the full
address is.
In most cases people are not going to bother to
take the time to copy and paste an inactive link
to visit your site.
So again make sure as much as you can that your
link is working. It's true that some article
databases don't provide this feature, but the
majority of the article databases do.
Try going to the article site you posted your
article on, as a browser instead of logging into
your writer's account. Find your article and test
the link in your resource box to see if it works.
In conclusion I guess the best way to show you
what I mean is to give an example. So be sure to
read my resource box below ;-)
